There are a lot of cheap link building services advertised online, but not all such services are created equal.  In fact, not all links are created equal.  So what’s in a link?

• The best links come from real websites and blogs that are high-quality and non-spammy.  Websites and blogs should be a source of information, not just a list of links.  You’ll get more out of a link placed in an article than you will from a blogroll or something like that.  For example, if you have a company that makes new alternative back pain treatments, an article on different ways to treat back injuries would be a great place to put a link to your site.
• The information on the site that the links point to should be relevant to the site that the link is on.  For instance, search engines will take links to a site about magnets for health more seriously if they come from a blog on alternative medicine pain relief.
• Online press releases can provide high-quality links, as well as being a good source of publicity.  For instance, a change in a product or company, such as this announcement regarding Gradient Medical, contains links back to the company’s website in addition to information about the company.

Although some services offer you tons of links for little money, in reality you are much better off to pay only for high quality links — even if this means you can afford fewer links.  In the worst case scenario, really poor or spammy links can actually get you into trouble with the search engines, so don’t try to cheat — play the game right and you’ll come out ahead eventually!

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