If you wanted to open a business that offered Internet Marketing services to other businesses and individuals with websites, what type of services would you offer to them? Most people interested in this business know that they have to offer online press release marketing and keyword optimization of the website. However, there are other things that must be included in good web marketing as well.

Here are six must-have features of Internet Marketing:

1. SEO and Local SEO. You need more than just general SEO, you also need to optimize the site for local searches. For example, you would offer Orlando Search Engine Optimization to customers with Orlando-based businesses.
2. Pay per click advertising services.
3. Press releases with keyword optimization. A basic press release doesn’t cut it anymore, at least not for online marketing.
4. Website design and assistance. Your clients won’t have perfect websites until you make them perfect.
5. Link building services. You need to be capable of getting incoming links from high-quality, relevant sites.
6. Online media campaigns. This is where you offer a full suite of services designed to get the attention of the online world.

With these six services, you’ve got a solid Internet Marketing business. You must also be able to identify your target market (Tampa web marketing focus vs. Orlando Web Marketing focus, for example) and to be confident in your ability to market to that audience.